Match Box - Sage of Our Times

I love this guy. Look at his little face! You'll find him staring back at you, in abject terror, from the back of most boxes of matches. What a perfect rendition of a parent's worst nightmare in symbolic form. It's not enough that they have to tell us that fire kills children (yes, even children!), but that this is an element of DANGER! Caps and everything. They're shouting, because the message is really important.

In case we have trouble understanding English, they show us as much of the horror as they think we can bear, with a stick figure being attacked by bits of the Liberal Democrats symbol (what Clive James once referred to as the seven-winged flying worm).
The look of terror on the guy's face (I'm guessing it's a guy, but I should point out that fire kills girls too) hammers the point home that what is happening to him is not a Good Thing^TM.

They could have gone this way with cigarette packets. But they didn't. I guess if deaths from match abuse goes unabated, they may have to get really graphical on those boxes too.
Matchboxes are full of handy tips, and I'm not just talking about those bobbles on the end of the little sticks. As well as the obligatory death-for-children-awaits-inside warning, mine also tells me to:

• Keep in a dry place.
• Keep away from children.
• Strike gently and away from the body.

This last is, presumably, to leave as little visible marking as possible, and avoid self-injury on the rebound. But stick to the second recommendation and you'll never need to smack the little beggars anyway.